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Brand versus Platform: It's Not About YOU
Introduction
Welcome (3:16)
Branding Versus Platform Building
Why branding and platform building are not the same, and why you need both (2:19)
The Heart of True Branding (2:45)
The Foundations of Platform Building (1:51)
Test Your Knowledge: Branding and Platform Building
Considering Your Core values
What do we mean core values? Why do they matter to your brand? (1:34)
Action Step 1: Defining Your Core Values
Exploring Your Existing Brand
Action Step 2: The Survey (2:01)
Compiling the Results (2:10)
Evolving Your Brand
Evaluating Your Brand Gap (2:30)
Action Step 3: Your Action Plan
How to Put Your Plan into Action
Defining Your Ideal Audience
Who Are Your Ideal Customers? (2:47)
Where Do Your Audience Hang Out? (1:31)
Creating Avatars
Action Step 4: Putting Flesh on the Bones
Evaluating Your Existing Platform
Your Existing Platform (1:51)
Action Step 5: Your Asset List
Building Your Strategic Platform
Your Strategic Platform (2:18)
Creating Content
Your Content Strategy (2:35)
Maximise Your Content (2:58)
Sample Strategic Content Workflow (5:16)
Branding Your Stretegic Platform
Combining Brand and Plattform (2:30)
Action Step 9: Brand Your Chosen Channels
Q & A
Ask Me Anything
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Evaluating Your Brand Gap
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